Playground Academy · For Australian sales reps

Practice the way the top reps already do.

Live coaching for Australian SDRs, AEs, and sales teams who want to compound — fast. Drills, real call reviews, and scripts written for the buyers you actually call.

No US-export curriculum. No 4,000-person Slack. Cohorts capped, calls reviewed inside 48 hours, and the same operators carrying quota in Pipeline Sprint coaching the room.

Four drills. Run weekly.

The Drill Book · Sample week

The Academy week runs the way a good sports week runs: drill, scrimmage, film, scrimmage. Every Tuesday is a live drill on a single skill — never more than one. Every Thursday is a real call from one of you, reviewed on camera, with the operator who runs Pipeline Sprint pulling the tape apart in front of the room.

These are the four drills that recur most. There are seventeen in the Drill Book.

DRILL 01Cold open

The 12-second cold open.

Twelve seconds is what an AU buyer gives you on a cold dial before the polite hang-up. We drill the open until you can run it cold, in noise, while looking at notes.

FormatLive · 60 min Reps per session8–12 RecordedYes · review OutcomeCleaner pattern interrupt
DRILL 02Discovery

The five-question discovery.

Most AEs ask twenty questions and leave with two answers. We drill the five that move a deal — and the one that ends a discovery call when the answer is wrong.

FormatLive · 75 min Reps per session6–10 RecordedYes · review OutcomeSharper qualification
DRILL 03Objection

The seven AU objections.

"Send me an email", "Not now", "We're using competitor", "Too expensive", "Need to speak to my partner", "Procurement", "Just a quick question." Drilled cold, then drilled paired.

FormatLive · 60 min Reps per session8–12 RecordedYes · review OutcomeReflexes, not scripts
DRILL 04Close

The honest close.

No assumptive close, no pressure tape. The close that works in AU is the one that names the next step, the obstacle to it, and the date. We drill it until it's a habit.

FormatLive · 75 min Reps per session6–10 RecordedYes · review OutcomeHigher close rate

Six ways in. Pick the rung.

Offer ladder · Self-serve to flagship
01 · Free

The Drill Book

A$0
17 drills · PDF

Best for reps who want to see the room before they buy in.

Available now
02 · Self-paced

Cold Open Sprint

A$199
4 hours · async

Best for SDRs in their first 90 days who can't dial confidently yet.

Available now
04 · Cohort

The Promotion Sprint

A$2,950
8 weeks · live

Best for SDRs going for AE and AEs going for senior — built around the conversation, not the title.

Waitlist · Q4
05 · 1:1

Operator Coaching

A$650 / hr
Limited seats

Best for senior AEs and BDMs running real deals who want a tape reviewer in their corner.

Waitlist · 4 seats
06 · Team

Embedded Sales Floor

From A$8k / mo
Per team

Best for sales teams of 4–12 reps who want a coach embedded weekly, not a quarterly off-site.

By referral
Cohort 04 · Opens Q3 2026 · 24 seats

Join the next cohort waitlist.

Cohorts run six weeks, twice a year, capped at 24 reps. We open seats to the waitlist first. Most cohorts fill before public launch — partly because the room is small, partly because reps come back and bring a teammate.

Tell us where you sit and we'll send you the syllabus and a cohort-only application form.

Two emails before launch. Unsubscribe in one click. We don't share the list.

Playground Academy · 2026
The SDR
& AE
Playbook
A 32-page field manual for Australian reps who want to compound — written by an operator who's still carrying number.
Sales Playground PA / 02
Free · 32 pages · Australian buyers only

Read the field manual the cohort works from.

What's inside:

  • The seven AU objections, with the answers that work and the ones that lose deals.
  • The 12-second cold open, broken down line by line.
  • The five-question discovery and the question that ends bad calls early.
  • The honest close — and why the assumptive close has stopped working in AU.
  • The promotion conversation: SDR-to-AE, AE-to-senior. Scripts you can use this week.

PDF in your inbox in under a minute. We email reps once a fortnight. Unsubscribe whenever.

Who the cohort is for.

Self-qualify before you apply

This is for you if —

  • You're a working rep — SDR, AE, BDM — selling B2B in Australia.
  • You can join two live calls a week for six weeks (Tuesday drill, Thursday review).
  • You'll bring real calls to be reviewed on camera in front of the room.
  • You want feedback that bites, not feedback that flatters.
  • You sell into Australian buyers and want training that knows them.

This isn't for you if —

  • You're not yet in a sales role — start with the Drill Book first.
  • You want a self-paced course you can binge in one weekend.
  • You don't want your calls reviewed live by other reps.
  • You sell pure inbound and never run a cold conversation.
  • You're looking for motivational content, not technical drilling.

Cohort FAQ.

Eight answers · Plain English
Twenty-four reps maximum. The room is capped because every Thursday call review session brings a real call from one of you, and the math stops working past two dozen.
Two live sessions a week for six weeks: a 60–75-minute Tuesday drill and a 75-minute Thursday call review. Plus roughly two hours a week of practice between calls. Reps who do less than that don't compound — we'll tell you that on the application call.
Up to you. About half the cohort is sponsored by their company; about half pay personally. Sponsored reps get a written progress note at week 3 and a final certificate. Self-paid reps get the same materials, no manager loop.
Yes. We invoice with ABN, GST, and a dated tax invoice. Most managers approve it under L&D budget; we provide a one-pager you can forward when asking.
Every session is recorded and posted within 24 hours. You can miss two of twelve sessions and still complete the cohort. Past two, we'll move you to the next cohort at no extra charge.
No. About 60% of every cohort is AEs, 30% SDRs, and 10% senior reps or sales managers wanting a refresher. The drills work at every level — the level just changes what you're working on inside them.
As tools, yes — research, prep, roleplay, transcript review. As a substitute for the conversation, no. The cohort is built around the human reps in the room and the conversations they're having on the phone this week.
Within the first week — yes, full. After week 1 — no, but we'll move you into the next cohort without question if your circumstances change. Twice in 18 months a rep has asked. We've moved both.
Cohort 04 · opens Q3 2026

Practice is what separates the people who hit number from the people who hope.

Twenty-four seats. Australian buyers. Operators who still carry number.