Sales Playground is an Australian strategy and sales-performance firm. We build growth strategies for startups and professional-services firms — then stay to help you run them — and we coach sales professionals from first role to sales leadership. Fixed scope, agreed before we start, measured in numbers.
Under $10M ARR. Founder-led sales is hitting its ceiling, and the board reads CAC every month.
Accounting, law, engineering, advisory. Great work — and fees under pressure, with growth resting on two rainmakers.
SDR to sales director. You'd rather have a strategy than a pep talk.
Most businesses don't have a growth problem. They have a sameness problem — the same claims, the same playbook and the same outreach as everyone they compete with. And when buyers can't see a difference, they negotiate the only thing left: the price.
We fix that in a specific order. First a strategy — real choices about where to play and how to be different, drawn from your own numbers. Then the hands-on work of running it, so the strategy shows up in the pipeline and the P&L instead of in a drawer. That's the whole firm, in two sentences.
Three steps, in a fixed order — and you can stop after any of them. Here's what you're holding at each point.
We look at your scoreboard — revenue, margin, pipeline — and tell you straight whether a Game Plan is warranted.
A strategy sprint that ends on one signed page — where to play, how to be different, targets and owners on it.
Our implementation arm builds and runs the plays with you — outbound engine, marketing engine, sales system.
Because of what serious strategy help actually costs. Four sourced numbers tell the story.
Roughly one month of a Big-3 consulting team. Advice only — the deck leaves.
Average Australian Head of Sales salary, before 25–35% on-costs.
Typical Australian fractional CRO retainer, per month — no delivery arms.
Where a real strategy should fit — with targets and owners written on it.
These are the numbers behind the market's broken middle: world-class strategy priced out of reach at the top, and no real answer underneath it. We built Sales Playground to be that answer.
Imitation is the most expensive strategy in Australia. Every firm that copies its competitors ends up competing on price. We exist so you don't.
Read why the firm exists →Every engagement is fixed scope, agreed in writing before we start — you'll know the exact investment at the kick-off, before you commit to anything.
$–$$$ shows the relative investment level of each engagement. Exact figures are shared at the kick-off call and agreed in writing before anything starts — nothing here is open-ended.
Fair thoughts. Here's where we stand on each one.
So has most of our client base — that's usually why they're here. Two structural differences: every engagement ends with artefacts you keep (a signed page, working systems, transferred playbooks), and we offer the implementation arm the advice-only firms don't. If a strategy can't survive contact with a pipeline, we find out on our watch, not yours.
If you're an Australian startup under $10M ARR with real customers, or a professional-services firm under $50M, you're not too small — you're exactly who this firm was built for. The businesses we don't take on: pre-revenue ideas, and anyone who wants activity without changing anything. We'll tell you which you are in the first 20 minutes, free.
No. The business side is strategy consulting plus done-for-you execution — nobody in your team is sent to a workshop. The coaching lives on its own side of the house, Personal Best, and it's for individual sales professionals building their careers. Same belief, two different fields, clearly separated.
Every engagement is fixed scope with the exact investment stated at the kick-off call and agreed in writing before anything starts — no open-ended retainers, no scope surprises. As an anchor: a full strategy engagement costs about a month of one mid-level hire, not a year of one. The kick-off itself costs 20 minutes.
We start with a kick-off call because it's the fastest way for both of us to find out if there's anything here — you talk, we look at your scoreboard, and you get a straight answer.