Pipeline Sprint · Done-for-you Sales development for Australian B2B

The sales pipeline your founders shouldn't have to build.

Senior, Australian-delivered sales development for complex B2B firms with ACV over A$15k. Three to four clients at a time. Never two in the same sub-niche.

A Senior Outbound Operator, an SDR-in-the-loop, and a 21-day build to a live cadence — booked into your AE calendars, owned by you, ours to run while we're engaged.

Book a 20-minute audit → Or take the playbook first →
The scoreboard Engagement minimums
21
Days from signed engagement
to live cadence
8–12
Qualified meetings per month
from month 3
90
Day initial term, then
month-to-month
25%
Retainer credit if
minimums miss
When this is the right call

Three signals you're ready for an external pipeline build.

Most teams call us when one of these three signals is loud enough that internal hiring stops looking like the answer. If two of them are true, the audit usually pays for itself in the first call.

01 / Signal

Founders are still doing the outbound.

You've passed Series A. The founders or AEs are still writing the cold emails because the SDRs you've tried haven't stuck. Pipeline depends on whoever has the calendar that week.

02 / Signal

The first SDR ramped, then left.

You hired one, ramped them over six months, and they were gone in fourteen. Now the question is whether to do it again, or stop pretending hiring solves it.

03 / Signal

The agency burned the domain.

You tried a pay-per-meeting agency. Volume came. Quality didn't. Deliverability is now a problem and the brand cost is bigger than the contract was.

What you actually get.

Seven artefacts · One pipeline
  • 01

    The Outbound Readiness Audit

    A 20-minute structured call followed by a 6-page written audit. Does outbound make sense for this business right now, with this ACV, in this market. We'll tell you no in writing if the answer is no.

  • 02

    The ICP & segment thesis

    The 600–1,500 named accounts we'll work, segmented by trigger, with the buyers we'll go after named. Reviewed with you before we send a single email.

  • 03

    The messaging map

    Three angles, three sequences, written in plain English by an operator who's sold into the role. Not templated. Not AI-generated. Reviewed each fortnight.

  • 04

    The technical build

    Sending domains, mailbox warmup, sequencer config, signal stack, AE calendar handoff. Done by us, owned by you, transferred at the end.

  • 05

    The cadence

    Six to eight touches per account, multi-channel, paced around AU buying behaviour. We work it Monday to Thursday. We don't send Friday afternoons. Buyers don't read them.

  • 06

    The weekly scoreboard

    Every Monday: meetings booked, meetings held, opportunities created, pipeline value, deliverability health. One PDF, four numbers that matter, no dashboards to log into.

  • 07

    The handover playbook

    When the engagement ends, you keep everything: domains, sequences, messaging, segment data, the ICP doc. Hire your SDR; we'll have built the role for them. This is the one we get asked about most.

The 21-day build

From signed engagement to live cadence in three weeks.

gantt
    title  
    dateFormat  X
    axisFormat %s
    section Week 1
    Audit & ICP lock           :a1, 0, 5
    Domains procured           :a2, 0, 3
    section Week 2
    Mailbox warmup             :b1, 4, 10
    Messaging draft & review   :b2, 4, 8
    Tech stack & signal config :b3, 6, 9
    section Week 3
    Sequence build & QA        :c1, 9, 14
    Calendar handoff           :c2, 11, 14
    Live cadence (Day 21)      :milestone, c3, 14, 0

Day 21 is the cadence going live. First booked meetings typically land week 4–5; minimums apply from month 3.

This is for you. This isn't.

Self-qualify before the call

This is for you if —

  • You sell B2B software, services, or platforms with an ACV above A$15k.
  • You've passed Series A or are post-revenue with a defined ICP.
  • You want senior delivery, not a pod of juniors trained on your account.
  • You'd rather own the playbook than rent it indefinitely.
  • You can hold a 90-day window before judging the work.

This isn't for you if —

  • Your ACV is under A$5k and you need volume to make the unit economics work.
  • You want pay-per-meeting and don't care about deliverability or brand.
  • You expect 50 meetings a month from a generalist sequencer in week six.
  • You're hiring an SDR next week and just want a stopgap.
  • You can't make a senior decision-maker available for the audit.

Three engagement shapes.

Australian dollars · GST excluded

Founder's Pipeline Buildout

A$25kOne-off · 60 days
For founders selling themselves who need the system, not the operator.
Best when you'll keep running outbound in-house and need the build done properly once.

Included

  • Outbound Readiness Audit
  • ICP & segment thesis
  • Messaging map (3 angles)
  • Sending domains & warmup
  • Sequencer build & QA
  • Handover playbook

Not included

  • Sequence operation
  • Reply handling
  • AE calendar handoff
Talk to us →
Most fit · Recommended

Pipeline Sprint

A$4.5kSetup, then A$6k / month · 90-day initial
The full done-for-you build and run, with a senior operator carrying the cadence.
Best for Series A–B firms with one product, one ICP, and 8–12 meetings / month as the right target.

Included

  • Everything in Buildout
  • Senior operator runs cadence
  • SDR-in-the-loop on replies
  • Weekly scoreboard PDF
  • Fortnightly messaging review
  • AE calendar handoff & QA
  • 25% credit if minimums miss

Term

  • 90-day initial term
  • Month-to-month after
  • 30 days notice either side
  • You keep all assets
Book the audit →

Pipeline Sprint Enterprise

A$8.5kSetup, then A$12k / month · 6-month initial
For multi-product firms or two ICPs running in parallel with stricter compliance lift.
Best when you're selling into financial services, government, or healthcare and need senior cover on the messaging.

Included

  • Everything in Pipeline Sprint
  • Two parallel ICPs / segments
  • Compliance & legal review
  • 16–24 meetings / month target
  • Quarterly business review
  • Dedicated account principal

Term

  • 6-month initial term
  • Month-to-month after
  • 60 days notice either side
Talk to us →
Pipeline Sprint · 2026 edition
The Sales
Development
Playbook
A 28-page operating manual for Australian B2B founders who'd rather build the system than rent the meetings.
Sales Playground SP / 03
Free · 28 pages · No upsell

Read the playbook before you book the call.

What's inside — and why most founders read it instead of the audit deck:

  • The category-of-one positioning play and why ACV under A$15k breaks outbound.
  • The 21-day build, mapped to actual calendar days.
  • The four messaging angles that work in AU and the two that have stopped.
  • The compliance and deliverability stack we use, including domain choices.
  • What to fire your current agency for. What to keep them for.

We send the PDF, then one email a fortnight. Unsubscribe in one click. We never sell the list — we'd rather lose the engagement than the trust.

Questions we get every audit.

Eight answers · Plain English
First booked meetings typically land in weeks 4–5. The 8–12 / month minimum applies from month 3 onward, which is when warmup is fully complete and the first round of messaging has been iterated.
A Senior Outbound Operator carries your account end-to-end — the same person you meet on the audit. An SDR-in-the-loop handles reply triage and meeting confirms, working under the operator's direction. We do not run pods, and we do not subcontract outside Australia.
Within sub-niche, yes — that's how we cap clients at three to four. Across sub-niches, no. The discipline isn't a contract clause; it's how we set the ICP at the start so there isn't conflict to begin with.
From month 3 onwards, if we miss the minimum two months in a row, you receive 25% retainer credit on the missed month and we sit down to decide whether the engagement should continue. We don't keep clients on retainer when the math has stopped working.
For research and roleplay, yes — AI is good at account briefs, persona prep, and objection drilling. For copy that goes to a buyer, no. AI-written outbound has a buyer-detectable signature now and we won't burn your domain on it.
You keep all of them: sending domains, warmup history, sequencer configuration, ICP and segment lists, messaging library, and the operating playbook. We hand over a Loom walkthrough and a 60-minute transition session with whoever you're handing it to.
For most B2B SaaS, yes. For financial services, government, or regulated healthcare, the Enterprise tier exists for a reason — additional review, legal sign-off on messaging, and stricter sending posture. We'll tell you in the audit if your compliance environment makes outbound the wrong play.
If you have the time to interview, hire, onboard, manage, and replace one — you should. Most Series A founders we talk to don't, and the loaded cost of getting it wrong once is roughly the cost of a year of Pipeline Sprint. We're built for the gap between "founder-led outbound" and "you have a sales manager who can run an SDR".
The audit

Twenty minutes. Honest answer. Written follow-up.

Book the Outbound Readiness Audit → Read the playbook first →

If outbound isn't right for your business, we'll tell you in writing. Most months we say no twice.